I chose the Silver Snake Ring with emerald during a huge transition in my life, changing careers, leaving the city, and moving north in search of a slower, more peaceful way of living. The symbolism of the snake shedding its skin and the emerald being my birthstone made it feel deeply personal. The ring felt like exactly what I needed for this chapter of my life, and it keeps me grounded through all the changes I’m going through.

I love this little necklace. It’s beautifully tactile and has a lovely weight to it. The symbolism feels incredibly meaningful to me — a reminder to trust my path, trust myself, and keep moving forward. ❤️

Absolutely stunning necklace at an incredible price. I’d asked Toni to design me a cross and I couldn’t be happier with it. The cross it’s self is lovely and thick, honestly it’s absolutely stunning, you will not be disappointed with this: I think I’ll buy another for my daughter & I’ll be telling everyone at kings Baptist church where I got it from. Thank you so much Toni xx

I chose the Full Moon necklace and Serpent Ring as talismans, one to help me accept my imperfectness and embrace the fullness of life, one to help me release old patterns and stop making myself small. I touch the imperfections of the moon necklace regularly. It reminds me that something amazing will unfold. The ring is still doing its work. I can't fully describe what these pieces do, you just have to feel it. Soulful, intentional, profound. Created with love.

This piece caught my eye when I was buying a crescent moon , and after not being able to forget about it I decided I had to have it, I'm always so drawn to moons. I love the texture of the surface, and it shines so beautifully, it's one of my favourite daily go-to pieces.

Love

I recently turned 60 and I'm not looking back. When I found the Snake Ring, I knew immediately it was the right piece, even though I don't actually like snakes! What drew me was everything it represents: shedding the old, becoming new, staying focused on what's ahead. I wear it every day and it keeps me centred and on track with the goals I've set for myself. Spectacular craftsmanship and a piece that carries real meaning. Toni's work is stunning.

I'd been following Ebb & Flo for a long time and had my eye on the Full Moon necklace for ages. I kept putting off buying it because I felt guilty spending money on myself, but during my birthday month I finally decided to treat myself. I'm so glad I did. I love the texture of the moon and the way it catches the light, and you can really see the care and craftsmanship that has gone into making it. It's become one of my favourite pieces, and it feels even more special knowing it's handmade by a local independent business.

I've always loved the moon, it's a constant in an inconsistent world. This necklace came to me when I needed it most and it's become so much more than jewellery. It's a daily reminder of how far I've come and that every new day brings fresh possibilities. I wear it every day and find myself reaching for it when I need to feel grounded. It feels like armour, like carrying a little hope and courage with you wherever you go. Beautiful craftsmanship and a piece I'll treasure always.

Something felt different and drew me in. I kept coming back to it. I bought the moon pendant searching for answers and finding solace and peace. The stars and moon have a certain power, and this piece felt like a way to harness that. I wear it every day. It's become part of my moon intention practice. It feels imbued with the power of the moon, special, comforting, welcoming. An absolute treat.

I chose the Full Moon necklace during a difficult transition in my life. The symbolism of change and emotional renewal resonated with me, and the piece has become part of my personal self-care rituals. Wearing it reminds me that peace, hope and courage can exist even during difficult chapters. The craftsmanship is beautiful and the meaning behind the piece makes it incredibly special to wear.

I chose the Silver Mannaz Rune pendant during a chapter of rediscovering myself. With my children growing up and leaving home, I finally found space to reconnect with who I am outside of being ‘Just Mum.’ The meaning behind the Mannaz rune perfectly reflected where I am in life right now, evolving, embracing change and becoming more fully myself. Wearing it feels grounding and empowering, like a reminder of how far I’ve come and that I’m still growing.

I had it saved in my basket for weeks, kept coming back. Becoming a mum has been beautiful but honestly absolutely brutal, and I've been in survival mode since November. Coming into spring I felt a shift. I needed something grounding, something tactile to hold onto. The weight of this piece is exactly that. I wear it most days. It represents the moment I decided to choose myself again, to start living outside of survival. It's part of my story now, something my children will associate with me. Thank you Toni for your beautiful art. Xx

I bought the Guidance Rune necklace for my daughter while she was sitting her exams and preparing for the next chapter of her life. I wanted her to feel supported, trust her own intuition, and know she is strong enough to follow her own path. The meaning behind the piece and the thoughtful storytelling on the website made choosing the right rune feel incredibly personal and intentional. The craftsmanship is beautiful, the materials feel special, and my daughter has worn it every day since receiving it. A truly meaningful gift made with care.

I bought the Full Moon pendant shortly after losing my husband of 40 years. I’ve always felt drawn to the full moon, but this piece felt like something I truly needed during this chapter of my life, almost like a connection I couldn’t explain. The symbolism of cycles, clarity and moving forward gently resonated deeply with me. The pendant feels comforting, grounding and incredibly meaningful, and I haven’t taken it off since it arrived. Beautiful craftsmanship from a thoughtful and genuinely caring small business.

This necklace chose me I believe. I was emerging from a very dark place and the light of the moon represented my light. Sometimes full & bright & other times hardly visible. I find myself rubbing its textured surface to ground me. I love it 🙏

I chose the Vegvísir bracelet because I wanted something that felt grounding and meaningful in the turbulent world of today. I've always been drawn to symbols and the symbolism of Vegvísir really spoke to me- it feels more like an amulet than jewellery. From the moment I put it on, it felt like it belonged to my story. It’s something I’ll wear every day, not just because it’s beautiful, but because of what it represents.

I saw this ring and read the description and knew I had to have it. I truly am shedding my skin and casting off what no longer serves me. I am currently going through a divorce and looking down at this on my finger just makes me feel like everything is going to be OK.
It is even more beautiful in person by the way.
Thank you so much.

I bought the snake ring at a time when I was going through a lot of internal change. I wasn’t even looking to buy anything, but the meaning behind the piece really struck a chord with me. It’s become a quiet reminder that change is a good thing, even when it’s uncomfortable. I wear it every day and it genuinely helps keep me on track to take better care of myself.

I'm worth it! I chose this piece for myself as a way of marking a shift, choosing something I gave myself rather than waiting for someone else to gift it. It feels grounded, purposeful and connected to what matters to me. Not just decoration, but something with meaning.

From the moment I saw this piece, it felt like something I needed in my life, as I’m finding my path and moving through a time of change. It’s replaced a necklace I wore for nearly 20 years, which says everything. It feels like we were meant to meet.
I can not recommend taking some time and looking through these beautiful pieces to see if something calls to you too. Much love.

I chose the Full Moon necklace at a time of change, and it’s become something I wear every day. It feels grounding and helps me reconnect with my inner voice. I often find myself holding onto it during the day to stay centred. The piece feels truly connected and created with purpose, and it’s become a quiet reminder to trust myself.

The North Star pendant felt exactly like what my heart was searching for. I’m on a journey of healing and returning to myself, and this piece feels like a gentle guide along that path. I haven’t taken it off since it arrived, it’s a constant, thoughtful reminder that our North Star is within us.

I chose this piece because it just felt right for me. It’s simple but holds a lot of meaning, and it reminds me that I’m perfect as I am. I wear it every day and it brings me a real sense of peace and calm. It feels like something I was meant to have and wear to remind myself of who I am.

I chose the moon pendant because of its simple yet powerful design and the connection it represents. It feels grounding and brings a sense of peace and connection when I wear it. It’s understated but meaningful, and something I wear every day. It just feels right.